A new private label jewelry line has been announced by the Asheville based John Laughter Jewelers. The jewelers, who are renowned for their diamond engagement rings have announced their new private jewelry collection.

John Laughter Jewelers are known for offering some of the top brands in jewelry to their clients. Some of these brands are Jye's, Philip Stein and JB Star. Announcement of a private label in jewelry will set them apart as a leader in the diamond jewelry market. John Laughter, owner of John Laughter Jewelers, stated that the idea for launching a private line of jewelry came from the customers' side. Many customers liked the quality of the custom designed jewelry provided by them when compared to some of the national brands that they were offering. That is what got them thinking on launching their own private line of jewelry.

Laughter added that they have always desired to offer the best to their clients and now they can do so more effectively with their private line. Their pieces can use the best possible diamonds and designs that will appeal to the clients. Laughter admits that he was hesitant over launching a private brand since it wouldn't have the recognition that other brands offered, but they can offer better quality pieces at lower prices due to savings on advertising and marketing.

The new private line of jewelry is available at the Asheville and the Waynesville showrooms.

JewelOcean is incorporating the famed oval cut diamond created by Lazare Kaplan in the 1960's, in its oval engagement rings. The oval engagement rings made with brilliantly cut oval shaped diamonds will be made available at an attractive price for which JewelOcean is well known.
The oval cut diamond incorporated in the engagement rings, have all the brilliance of a round cut diamond with the uniqueness of its oval shape. The oval shape of the engagement rings make the fingers appear slender and the oval shaped diamonds give the appearance of a seemingly larger stone than its actual weight in carats making the rings good value for money.
According to Bruno Mathew of JewelOcean, those looking for something unique and different would appreciate the oval engagement rings because of its sheer design and brilliance.
The oval engagement rings are the latest addition to the already large collection of engagement rings on display at JewelOcean. The rings are available in existing patterns as well as new designs made especially for the oval diamonds. The rings are set on different colors of gold, like yellow and white as well as rose. Each ring is a stunning piece and the owner of an oval diamond ring would do Lazare Kaplan proud.

A seventeen year old high school student recently created a prom dress using 19000 beads. The news authorities of CBS 5 were the observers of the girl's prom gown created merely out of beads and recorded this innovative creation.
Kelcey Dewey, the high school senior said that "Around 19,000 beads and 500 meters of string were utilized for the creation of this gown. She further added that it required a lot of patience and hard work as she had been working on it since the mid-summer last year."
The student of Willow Canyon High School used beads of six different colors of three shades for making the top of her gown. She thinks that her hard work will be worthy as her dress will make her the most fashionable girl at the party.
Dewey revealed to the news authorities that she initially started with just one bead for making a bracelet but as she progressed, it resulted into a gown adorned with 19000 beads weighing around 12 pounds.
The artistic teen has kept the beaded gown as a surprise and will not reveal it until the prom night on Saturday. Dewey's mom opined that she ended up spending a heavy sum of the 200 $ on the gown.